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A Visit to Shanghai Coca-Cola Ltd

November 15, 2018

On the afternoon of Nov 14th, a group of 14 SHSID students paid a visit to Coca-Cola, Ltd in the Minhang District of Shanghai to discover the secrets of this great company. First, students sat in on a briefing session in the marketing department where the marketing teams of different soft drink brands reported their recent sales. Then, the students went into the lab to taste newly developed products. Afterwards, they met the marketing director of the Fanta brand and had a good, interactive talk with the Fanta team. Some students voiced their questions and concerns, such as whether the color in Fanta is artificial, if artificial coloring is harmful to our health, and how Coca-Cola plans to improve their products to meet the needs of their customers to promote a better and healthier life. These questions were answered with full details and all the students were very happy that they had new insight into this century-old company.

(Written/Pictures by Zhang Li)