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Grade 11: Market research project presentation

June 15, 2017

Grade 11: Market research project presentation

In Business Management class on June 13th, students did presentations on their market research projects. This was the second project of the semester. Students were divided into different groups, and picked one topic to research. These topics included a market analysis of OFO sharing bikes, the feasibility of a foreign coffee shop business entering the Chinese market, the prospect of new-energy cars in China etc. After nearly one-month’s work on questionnaire designing, data collection and data analysis, they presented their outcomes in this class. Based on the statistical results of their questionnaire, they showed their new findings and gave suggestions in their presentation. In this project, students learnt how to do market research in a real-life situation and then gave feasible marketing strategies, which made them more familiar with the work of a consultant.

(Written by Chen Danqing Picture by Chen Danqing)