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Grade 10: Save The Vanishing Tree

April 8, 2015

On March 21st, students from the SHSID 10thgrade , led by Ann Tang, Saku & Anya, took on an art project with a difference. While identifying trees on the school’s campus, the students painted a strip around the trunk of the tree to give the illusion that you could see through the tree, and that part of the trunk had vanished and was missing. This is part of the new marketing campaign entitled “Save The Vanishing Tree,” developed by Grey Group Shanghai for WWF China where these students are part of the growing green movement in China. The idea uses ambient media in a really clever way to disrupt and draw people's attention, give them a dose of reality to a serious environmental problem, and to raise awareness of forest protection in China especially, on World Forest Day.

( Written by GGS Picutre by GGS)